Industries
Residential Real Estate
Virtual viewings
The new normal for touring a property is the two-step viewing process, where all potential buyers and tenants are encouraged to take a virtual tour before booking a private viewing.
If you aren’t capturing virtual tours of your listings, now is the time to start as property sentiment trackers show that clients are actively requesting virtual tours.
Trends
Redfin, the most popular brokerage in the US, has leveraged Matterport 3D scans as a competitive advantage since 2014, making it easy for all real estate agents to highlight their listings with a Matterport 3D virtual tour. According to Redfin, “Buyers love these scans and [we’ve] featured them in our TV ads every year for the past six years…Since the pandemic began, views of virtual walkthroughs on redfin.com are up 303%.”
Not Only Do Virtual Tours Provide The Next Best Thing To Visiting A Property In Person, They Carry Extra Benefits:
Increased commission: Agents reported 4-9% higher sales price for homes marketed with a virtual tour.
Supercharged inquiry levels: Buyers are 95% more like to ask about a home for sale that has a virtual tour.
More qualified leads: Virtual tours ensure only the most genuine potential buyers are progressed, with the ability to weed out tire kickers and time wasters.
Quicker sales: Properties with a virtual tour spent 31% less time on the market.
A reduction in unnecessary viewings: 20% of buyers made an offer after just viewing a virtual tour and not visiting the property, saving agents time.
A better Google ranking: Virtual tours keep people on web pages longer and increase customer engagement when used as part of an online listing – both of which will help your Google ranking.
“Our statistics show that it takes 25 viewings per property to sell a home yet we’ve noted up to a 123% increase in month-on-month unique visits to properties’ virtual viewing tours across some of our branches. A virtual viewing is produced just once at the outset, thus creating an online ‘viewing ready’ property which is available 24 hours a day, 7 days a week, 365 days a year. This will ultimately filter out those viewings which have no potential and reduces the time necessary to prepare for each viewing.”
— Strutt & Parker
Offering open houses 24/7
Now more than ever, people are thinking about the importance of living in a home they love. But prospective home buyers want an alternative to traditional house hunting—days spent going from house to house hoping to see something they like. As one of the most popular real estate brokerage firms in the U.S., Redfin is always thinking about ways to make buying and selling houses easier and more convenient.
That’s why it became the first in the country to offer Matterport 3D virtual tours for its nationwide listings. Since adopting Matterport in 2014, Redfin has enabled more and more customers to search for new homes from the comfort of their current one.
“We adopted Matterport early on because it gave us a competitive edge. In a fast-moving market, we could offer our customers the convenience of looking for homes on their own time,” says Daryl Fairweather, Chief Economist at Redfin.
Why Professional Photography Is Important When Selling A Home
We’ve all heard the old saying “A picture is worth a thousand words.” And, in real estate, pictures make a huge difference in how quickly you sell your home. Now, thanks to the continued advancement of technology, buyers can have an intimate look into your home they are interested in without ever leaving their couch. And buyers are doing their research, more now than ever before. They are filtering through sites based on location, prices, school districts, square footage, etc. Once they have narrowed down their search to their liking, they are immediately flipping through photos.
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